01 · Diagnose where the business is stuck
The Friction Audit
$4,500 fixed · Two weeks
Founders who know something's off and want an outside senior operator to name it. Every engagement starts here.
Choose this if
- You want a straight diagnosis before committing to a bigger engagement.
- You'd rather see the friction on one page than talk through a slide deck.
- You want a recommendation you don't have to hire us to act on.
Not a fit if
- You already know exactly what's broken and want it rebuilt. Go straight to the Systems and Journey Fix.
- You need someone to take over day-to-day tasks or run your ops team.
- You want a marketing or sales review. This is about how the business runs.
What happens
- Kickoff. Name the three outcomes that would make this worth it.
- Conversations with you and three people close to the work.
- Trace two real projects and one real client, end to end.
- 60-minute walkthrough of the Friction Map.
What ships
- The Friction Map on one page
- A ranked fix list, ordered by cost and time to relief
- A written recommendation for what comes next
- A short list of things you can stop doing