01 · Diagnostic engagement
Friction Audit
From $4,500 · 1–2 weeks
Founders who suspect the business is heavier than it should be and want a prioritized plan before committing to a bigger fix.
Choose this if
- You can feel the friction but can't name the highest-leverage fix.
- You want a clear 30-day plan before scoping a project or retainer.
- You'd rather buy diagnosis than another retreat-style deck.
Not a fit if
- You already know exactly which flow is broken and want it rebuilt now. Start with the Systems & Journey Fix.
- You're looking for outsourced task labor or someone to manage day-to-day ops.
- You want a marketing or pipeline diagnosis. This is operations.
What happens
- Diagnose the customer journey, onboarding, delivery, handoffs, support, tools, and ownership.
- Prioritize friction by cost vs. effort to remove.
- Working session to pressure-test findings with the founder.
What ships
- Friction map
- Root-cause observations
- Prioritized 30-day action plan
- Recommended next steps